In 2014, GMRL launched a discount store concept, broadening its retail offerings to cater to budget-conscious consumers. This move was part of a strategic growth plan that emphasized accessibility and customer satisfaction. Continuing on this path, GMRL enhanced its footprint in 2018 by acquiring convenience stores, further solidifying its presence in the market.
The year 2019 marked a significant turning point for GMRL with the introduction of new divisions: Mackenzie Distribution, Mackenzie F&B, and Mackenzie Production. Mackenzie Distribution (MD) became the backbone of GMRL’s supply chain, providing a wide range of fresh, chilled, and frozen products to a network of Horeca channels and retail partners. This strategic initiative ensured that GMRL could meet the diverse needs of its clients while maintaining high standards of quality and service.
Mackenzie F&B has also played a crucial role in expanding GMRL's footprint in the food and beverage sector. This division introduced popular franchises and developed local F&B concepts, creating a unique blend of international and homegrown culinary experiences. By partnering with well-known brands and nurturing local talent, Mackenzie F&B has significantly enriched the dining landscape, offering customers exceptional options and fostering a vibrant food culture within Lebanon.
Today, GMRL stands as the largest operator of hypermarkets and supermarkets in Lebanon, backed by a robust and diverse portfolio across retail and food service. The company remains committed to delivering outstanding shopping experiences and continuously seeks regional and global expansion, driven by its focus on quality, value, and community engagement.
GMRL's Expanding Retail Presence
The group currently operates the biggest network of hypermarkets and supermarkets in Lebanon, including Spinneys, Happy Discount Store, Grab’n Go and Signature by Spinneys, with a potential expansion plan all over the region and the world starting with Syria, Iraq and Africa
With 16 branches in Lebanon, Spinneys will enter the Syrian market in the near future. Moreover, having established 15 Happy Discount Store branches in Lebanon.
As for the Signature concept, GMRL’s strategic plans envision extending its presence throughout the Levant market starting with Iraq in 2023 followed by the African countries.
People & Planet
GMRL Group is dedicated to making responsible, sustainable choices that positively impact society, the environment, and the economy, contributing to a better future for all.
Gray Mackenzie embraces diversity and encourages an inclusive and stimulating environment in which employees are empowered with the authority and means to contribute, working towards the goal of delivering the best in the retail business.
Creativity, critical thinking, passion and teamwork drive GMRL’s people to remain active participants in the success of the business and the development of their career paths with GMRL Retail Academy.
Additionally, the group empowers the potential of people with special needs and encourage their recruitment and integration with the society and its teams across the stores.
GMRL recognizes the importance of the contribution that both companies and people make towards achieving sustainable development, and therefore, embeds sustainability into the core of its business models, with constant green initiatives implemented by all the brands it operates.
Global statistics on sustainability show that only about 9% of all plastic ever made has likely been recycled, 12% of all plastic waste has been incinerated, and the remaining 79% has either accumulated in landfill or the natural environment if not still in use.
As part of its sustainability mission, GMRL strongly believes that a more environmentally conscious lifestyle starts with what goes into a grocery shopping cart and strives to provide ecological and eco-friendly products that it promotes across all its stores.
Spinneys has launched its latest corporate campaign, highlighting the brand’s commitment to delivering exceptional quality, creativity, and style. More than just a supermarket, Spinneys continues to redefine the shopping experience by blending innovation with elegance.
Discover comfort, style, and elegance for every corner of your home at Spinneys Home, our latest concept located in the heart of Achrafieh. Spanning three spacious floors, it’s more than a store. It’s a destination where the art of living meets exceptional design. <br/> Explore a curated selection of premium brands offering luxurious bedding, refined linens, modern furniture, artistic lighting, dining essentials, and home décor. Spinneys Home transforms houses into homes with a perfect blend of sophistication and functionality.
We’re excited to announce the opening of our newest store on Hamra Main Street! Bringing you the same exceptional quality and service you love, our new location is ready to welcome you. Visit us today and explore everything we have to offer!
Gray Mackenzie Retail Group has signed a franchise agreement with the French Monoprix retail chain to expand Monoprix stores in Lebanon, with the first set to open this year. This partnership brings Monoprix’s renowned French products to the Lebanese market, appealing to local consumers with a taste for French heritage.<br/> Hassan Ezzeldine, Chairman of Gray Mackenzie, expressed pride in the partnership, emphasizing their goal to offer Lebanese consumers an international shopping experience. Monoprix’s International Director, Vincent Peyronnet, shared excitement about the collaboration and its role in Monoprix’s global growth. This initiative strengthens Lebanon’s retail sector, offering high-quality French items across food, household goods, and more.
Spinneys has renewed its partnership with the Lebanese Basketball Federation, reinforcing its commitment to supporting the national team for another year. This sponsorship will continue to back the team across various tournaments and games, reflecting Spinneys' dedication to uplifting Lebanese sports and inspiring a brighter future through athletics.