After the success of its first flagship store, Spinneys expanded to 17 branches across the country. In 2010, the brand introduced a stylish new identity with the “shop in style” concept and launched an online platform in 2012. Spinneys plans to open 4 new stores between 2022 and 2023, and 5 more between 2023 and 2024. In 2025, Spinneys will debut in Iraq with a flagship store at Iraq Mall in Baghdad, followed by further expansion in the capital